Anonimo was founded in 1997 in Florence, Italy. Our name conveys this vision: ANONIMO,“the product must always be more important than the brand”. Anonimo watches have a strong recognisable design inspired by Firenze local craftsmen who supplied the Italian submariners and divers with highly technical diving watches in the early 20th century. In 2001, Anonimo presented the iconic MILITARE collection that quickly became a cult object for collectors over the world. Today, the crown-protecting device at 6 or 12 o’clock has clearly become the distinctive symbol of Anonimo. The history of Anonimo is closely linked to the Italian brand Officine Panerai. In 1972, when Giuseppe Panerai died, the management of the business was handed over to the famous engineer Dino Zei, officer of the Italian navy. Some 25 years later, in 1997, the Richemont Group acquired the company. Some talented people from the watchmaker and designer team, including Dino Zei, decided to create their own brand: Anonimo was born.
2013, the brand Renaissance: Anonimo Firenze was acquired by an independent investor, passionate about watches. The company has been named Anonimo SA and moved its head office to Switzerland near Geneva. Today, the identity of Anonimo is a welded marriage between Italian design and Swiss horlogerie. Anonimo Swiss made watches have this unique recognisable masculine sporty Italian design “sport-chic” with the vision of authenticity and modernity.