ANONIMO and the Montreux Comedy Festival: Watchmaking is no laughing matter
Creating a watch brand is a serious business. The name must evoke a world of dreams, beauty, work and traditions. The brand must be embodied by a person, by its heritage, evidenced by a host of vintage images and faded historical records... or not!
At ANONIMO, we prefer to market our products with a brand name that evokes a group of passionate people brought together by shared core values.
Laughter is one of these core values for us. When shared, laughter is contagious and builds. That is exactly our philosophy here at ANONIMO. To convey the serious value in our work, without taking ourselves too seriously. We put people at the centre of all we do. We are able to stand back from our work. Laughter best sums up our business philosophy.
And because sharing our emotions is the best way to convey them and intensify them, ANONIMO is proud to be partnering now with the Montreux Comedy Festival, the world's largest French-speaking comedy festival which celebrates its 30th anniversary this year.
Because to laugh is proper to man.
Because laughter is shared like passion.
Because passion is ANONIMO's driving force.
What better way to embody our characteristic passion for life, this art of living based on the human warmth of sharing values and emotions,
than partnering with the Montreux Comedy Festival? This event combines all our core values: giving everything we have, creating an authentic art of living where everyone is free to be themselves, sharing emotions and finding joy... and, of course, laughing!
Making people laugh is a serious business, and the Montreux Comedy Festival is now celebrating 30 years of putting people centre stage. And for ANONIMO, partnering with the Montreux Comedy Festival was a natural choice.
To mark the occasion, ANONIMO has created a limited edition: like our Italian origins, this timepiece is vibrant, and, thanks to our Swiss Made automatic movement, it has precision timing – like all the best punchlines. The "EPURATO 30 years Montreux Comedy Festival" is a limited edition of 30 pieces, brought to life with touches of the Festival's characteristic yellow on the second hand and in the stitching on its Barenia black calf leather strap.
Montreux Comedy Festival’s 30th anniversary (limited to 30 pieces)
- Diameter 42 mm, height 11.60 mm, satin steel 316L, cushion shape
- Galvanic opalin off-white dial
- Water-resistant to 50 meters, 5 ATM
- Fluted bezel
- Sapphire crystal with anti-reflective coating
- Minute and hour hands with Super-LumiNova®
- Yellow varnished second hand
- Screw-in open case-back with the Montreux Comedy Festival's 30th anniversary transfer logo
- Montreux Comedy logo engraved on the middle hoop at 9 o'clock
- Swiss Made SW 200-1, 11 ½'''' self-winding, customised Anonimo oscillating weight
- Power reserve 38 hours minimum
- 26 jewels
- Frequency 28'800 A/h (4Hz)
- Date indication at 6 o’clock
Black Barenia calf leather with yellow stitching handmade in Italy - quick strap change device - steel pin buckle
Price: CHF 2'290 or € 2'190